December 14, 2017

Early success of new Rustenburg branch bolsters regional localisation

Incledon divisional director for mining, Gary Els

Localisation is playing an increasingly important role in the South African mining industry, and leading fluid conveyance and pumping solutions expert Incledon is assisting mining houses in meeting thresholds through its dedicated Rustenburg branch.

Incledon divisional director for mining Gary Els notes that the Rustenburg branch was officially established in late-2014, in order to provide a more direct and efficient service offering to the platinum belt mining operations, which are required to source between 50 percent and 70 percent of their materials from local businesses, in line with Mining Charter regulations.

“Incledon has been a tried-and-trusted supplier to the mining industry since its founder, Herbert Incledon arrived in 1906 to service the reef gold mines, however the Rustenburg mining node has been traditionally serviced from our Klerksdorp (North West) and Germiston (Gauteng) operations. It became more evident in the past few years, in line with our regionalisation strategy, that we needed to be closer and more accessible to Rustenburg customers,” he explains.

Els indicates that over the years, Incledon has developed stronger working relationships in the area. “A number of our business partners in the region requested that we establish a local stocking and support presence, and Incledon strategically took the decision accordingly, having had over the past five years successfully opened similar operations in six other traditional and developing mining areas, namely; Kathu, Lephalale, Burgersfort, Welkom, Klerksdorp and Upington,” he states.

To date, feedback and some support received from customers in the region has been overwhelmingly positive, and Els reveals that growth has already been realised. “We expect this to continue for 2015 and onwards, due mainly to a steady and consistent rise in demand for the full portfolio of Incledon products and solutions, which is now serviced from a 2000 m2 warehouse facility in Rustenburg.”

Due to its short term success, Incledon’s sister in-house company, Promax – an importer and manufacturer of welding equipment, ancillary welding equipment and consumables – now operates from the premises and works jointly with the Incledon team to service the local area.

Els continues: “The Rustenburg branch currently employs 15 Incledon product experts, however, we are in the process of sourcing additional staff members to keep up with demand. Incledon is also committed to the concept of localisation, and will be employing people from nearby communities.”

Els highlights the fact that the Rustenburg branch is currently in the process of supplying a comprehensive range of fluid conveyance engineering related products to a low-cost housing project being funded by one of the major mining houses.

“This project greatly assists the mine in meeting local content thresholds. It is also one of the major contributors to our expansion, together with our comprehensive product offering to the market, which includes; pipes, fittings, flanges, pipe couplings, valves, pipe working tools, pumps and irrigation solutions,” he continues.

The Rustenburg branch is not only limited to mining services, but also services local agricultural, industrial, municipal and infrastructural needs within its core competencies of fluid conveyance products. “Approximately 70 percent of our influence involves supply and distribution to the mines, however, we fully cater to all market segments that utilise our extensive range of quality, approved, recognised product brands in water and waste products offerings,” reveals Els.

Given the tremendous success of the Rustenburg branch within months of its opening, Els is optimistic of the future outlook. “Incledon, a Level 3 BBBEE supplier is recognised as one of the largest suppliers to the South African mining industry, through its established network of 17 branches nationwide. The early success of our additional branch is evidence that Incledon continues to remain a preferred supplier that manages to achieve measurable success, even in a highly-volatile and unpredictable market,” he concludes.

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