October 23, 2017

2016 Electra Mining Africa attendance defies sluggish industry

Presentations and live demos on the stands at Electra Mining Africa 2016
Presentations and live demos on the stands at Electra Mining Africa 2016

While other high profile events on the global mining calendar have been shelved or have experienced dismal attendance numbers, the 2016 Electra Mining Africa, which draws the crème de la crème of mining industry OEMs and vendors of various technologies, has bucked the trend.

Taking place from 12-16 September at the Expo Centre in Johannesburg, over 850 local and international exhibitors showcased latest technologies, products and services across 34,000m² net space of indoor/outdoor exhibition area and attracted just over 29,000 visitors.

Charlene Hefer, Portfolio Director, Specialised Exhibitions Montgomery, says: “What is most pleasing is the feedback we are getting from exhibitors on the high quality of this year’s visitor.”

Added to this is the visitor numbers from the continent. “We put in a massive effort to bring African visitors to the show. It was also very pleasing to have the CEO of the Botswana Chamber of Mines, Charles Siwawa and the Zimbabwean Chamber of Mines President, Isaac Kwesu.”

The feedback from the exhibitors has been very positive with 40% re-booked for the next show, according to the show’s organisers. This is despite tough times resulting in companies cutting on their marketing budgets.

Expos are still a great channel offering face-to-face exposure that very few other channels can offer, says Leatitia van Straten, from Specialised Exhibitions Montgomery, who was marketing director for the show. “They allow for expo demos, technical expertise to be shared, gathering of sales leads and meeting new and existing customers, to mention but a few.”

It has been 44 years since the inaugural Electra Mining Africa was held at the Milner Show grounds in 1972. Today the show is Southern Africa’s largest trade show and one of the world’s largest mining exhibitions.

It is a show that enjoys substantial support from the government as well as various organisations, says Gary Corin, Managing Director of Specialised Exhibitions Montgomery. “The show is a key platform for government to engage with the private sector and to stimulate trade and grow Gauteng as the industrial economic hub of the country with the export of South African technology and products into Africa and globally.”

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