Shell Lubricants has retained its global market leading position in 2015 with 11.6% market share, according to Kline & Company’s Global Lubricants Industry: Market Analysis and Assessment 2016 report. This is the tenth consecutive year that Shell Lubricants has been named the number one global lubricants supplier.
“As the country goes through tough economic times and companies are facing growing price tags for their equipment maintenance, all eyes are on reducing costs and increasing machine run time”, says Shell SA Direct sector B2B Marketer, Tendani Ndwamise, “Shell Lubricants were designed with cost saving in mind to maximise equipment efficiency, prolong vehicle life and reduce downtime, resulting in companies spending less on the maintenance of engines and operating longer, earning more profit.”
Product sales estimates by Kline & Company indicate that Shell sold between 4,400 – 4,600 kilotons of finished lubricants in 2015 – 36% in consumer automotive, 34% in industrial and 30% in commercial automotive sectors. The report further states that Shell Lubricants is the market leader in Philippines (30%), Malaysia (27%), United Kingdom/UK (18%) and United States/US (12%). Shell Lubricants is also the market leading international oil company in South Africa (20%), Thailand (18%), Canada (13%) and China (8%).
Shell Lubricants was the market leader in the passenger vehicle sector in United States (22%), Philippines (32%), Malaysia (31%), Canada (19%) and China (14%). Pioneering Gas-To-Liquid (GTL) technology based premium passenger car oils, manufactured from natural gas at Pearl GTL in Qatar, have been one of the key drivers for success. Since the 2014 launch, the Shell Helix Ultra with PurePlus Technology products have seen double-digit growth and are available in over 100 markets around the world. Additionally, according the Kline & Company report, premium penetration of Pennzoil Platinum since 2012 increased 155% in North America, boosted by Shell PurePlus Technology. These products have also pushed the boundaries of performance on the extreme test bed of various motorsport racetracks around the world.
Shell has also built successful commercial relationships with key global original equipment manufacturers (OEMs) including BMW AG, Fiat Chrysler Automobiles (FCA) Group, Hyundai, Renault-Nissan, Toyota, General Motors, Daimler AG, Suzuki, Ducati, MAN, ZF, General Electric, Aggreko, Siemens and various Chinese OEMs including Geely & FAW. Additionally, Shell provides lubricant solutions for a variety of industrial machinery including wind turbines, heavy-duty mining equipment and manufacturing machinery. In the industrial lubricant sector
Ndwamise adds that “Shell’s research has shown that buying low-quality lubricants can create a false sense of saving. On average, lubricant costs can be as little as 2% of total ownership costs. We focus on providing performance products that can help reduce maintenance requirements and our services are designed to improve overall maintenance and business practices thereby lowering costs”.
For more information on the Shell Commercial Lubricants offering visit: http://www.shell.co.za/business-customers/lubricants-for-business.html